Is trade dress a 3D Trademark?
Trade dress is not limited to just 3D trademarks; it includes both 2D and 3D elements that together define the overall look and feel of a product or brand. 3D trade dress protects the physical shape, configuration, or packaging of a product, while 2D trade dress covers visual elements such as logos, graphics, colors, and patterns found on packaging or promotional materials. Both types of elements are essential in distinguishing a brand in the marketplace and in conveying its unique identity to consumers. In this way, trade dress protection is broader, covering both flat, 2D features and the three-dimensional aspects of a product or packaging.