What is a trademark?

Definition- A trademark is a unique symbol, word, logo, tagline, product shape and packaging, sound, color combination or design used by businesses to distinguish their products or services from others. It provides legal protection and helps consumers identify and associate with specific brands.

What does a trademark protect?

Definition- A trademark protects various aspects that distinguish one brand’s products or services from others. This includes safeguarding brand names, logos, slogans, product designs, colors, and even sounds associated with a brand. By securing these elements, trademarks help maintain a brand’s identity and reputation in the marketplace, preventing competitors from using similar features that could confuse consumers. Ultimately, trademarks serve to protect a brand’s unique assets and ensure its distinctiveness and authenticity.