What does a trademark protect?

A trademark protects the unique elements that identify and distinguish a brand’s products or services, such as names, logos, and slogans. It gives the owner exclusive rights to use these elements and prevents others from using similar marks that could confuse customers. Trademarks are essential not only for protecting brand identity but also for consumer protection. By ensuring that only the trademark owner or authorized users can use the mark, customers can confidently identify the source of the products or services they purchase. This reduces the risk of being misled by counterfeit or substandard goods.